
STEP 2: Begin with some traditional PR, staging a publicity stunt or event that could draw viral appeal and gather initial attention.
STEP 3: After engaging a small audience, carrying the message or product through traditional mediums of radio, print or tv, can offer a wider and farther reach.
STEP 4: With a larger audience attuned to your message. Social Media will help provide platforms for keeping your audience informed with regular updates about your brand.
STEP 5: Organic [often exponential] growth should result from consistently supplying your audience with new and interesting, authentic content with emotional appeal.
STEP 6: To measure your results, develop metrics by either quantifying numbers or evaluating earned media.
STEP 7: Next, reevaluate and proceed.
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